Global Top Shooter : Launching Marketing

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Global Top Shooter : Launching Marketing

9VM 2023. 2. 23. 05:14

CS:GO

Launching Marketing Activities:

Promotional trailers and teasers featuring gameplay footage and highlights
Collaborations with popular Twitch streamers and esports athletes
Sponsorship of major esports tournaments and events
In-game events and challenges with exclusive rewards
Social media campaigns targeting the gaming community
Promotions on gaming platforms such as Steam and console stores

Key Messages:

Competitive multiplayer FPS with a focus on teamwork and strategy
A highly skilled and challenging gameplay experience
Iconic weapons and maps that are beloved by fans of the series
A vibrant esports community with regular tournaments and events
Regular updates and improvements to gameplay and features
Deep customization options for weapons and skins to show off your style

Overall, the key message for CS:GO is that it's a highly competitive and skilled FPS game with a rich history and dedicated esports community. The game's focus on teamwork and strategy, along with its deep customization options, make it a unique and engaging experience for players who enjoy a challenge. The game's frequent updates and improvements, as well as its sponsorship of major esports events, reinforce its status as a leading game in the competitive gaming scene.

Apex Legends

Launching Marketing Activities:

Teaser Trailer: Apex Legends released a teaser trailer ahead of its launch to create hype and buzz among the gaming community.
Influencer Marketing: Respawn Entertainment collaborated with popular gaming influencers and streamers to promote the game and create early interest.
Free-to-Play Model: Apex Legends launched as a free-to-play game, which attracted a large number of players who were hesitant to pay for a new game.
Cross-Platform Play: Apex Legends launched with cross-platform play support, which allowed players to play with their friends on different platforms.
Seasonal Updates: Respawn Entertainment released regular seasonal updates with new content, events, and challenges to keep the game fresh and engaging for players.

Key Messages:

Fast-Paced Battle Royale: Apex Legends is a fast-paced battle royale game that requires quick reflexes, tactical thinking, and team coordination to win.
Unique Legends: The game features a roster of unique characters with different abilities, allowing players to choose a playstyle that suits their preferences.
Engaging Gameplay: Apex Legends offers a smooth and satisfying gameplay experience, with responsive controls and visually stunning graphics.
Free-to-Play: Apex Legends is a free-to-play game, making it accessible to a wide audience and eliminating the barrier of entry for new players.
Community Driven: Respawn Entertainment is committed to listening to player feedback and making improvements to the game based on community input.
Cross-Platform Play: Apex Legends supports cross-platform play, enabling players to play with their friends on different platforms and expanding the game's player base.

Valorant

Marketing Activities:

Teasers and Trailers: Valorant released a series of teasers and trailers leading up to its launch, building hype and excitement among gamers.
Closed Beta Testing: Before the official launch, Valorant conducted a closed beta testing phase, allowing select players to try out the game and provide feedback.
Influencer Marketing: Valorant partnered with popular influencers and streamers in the gaming community to promote the game and showcase gameplay.
Esports Tournaments: Valorant launched with a competitive esports scene, with tournaments featuring professional players and teams.

Key Messages:

High Skill Cap: Valorant emphasizes the importance of skill and strategy, rewarding players who master its unique blend of shooting mechanics and abilities.
Competitive Focus: Valorant was designed with a focus on competitive play, featuring a ranked matchmaking system and support for esports tournaments.
Tactical Gameplay: Valorant requires players to work together and use strategy to succeed, with each character having unique abilities that can be used to gain an advantage.
Modern and Polished: Valorant boasts modern graphics and a polished aesthetic, appealing to gamers who want a high-quality, immersive experience.

PUBG

Marketing Activities:

Social Media Campaigns: PUBG's social media campaign was centered around building hype before launch, teasing gameplay elements and showcasing features through a series of videos and images. Social media was also utilized to keep players engaged with regular updates and events.
Influencer Marketing: PUBG partnered with popular streamers and YouTubers to showcase the game and create buzz prior to launch. This helped to build a community of dedicated players who were excited to play the game.
Publicity Stunts: PUBG created a lot of buzz by creating a real-life PUBG-style battleground on a beach in Australia. This stunt helped to generate interest in the game and was widely covered by the media.

Key Messages:

Battle Royale: PUBG was one of the first games to popularize the Battle Royale genre, and this was a key message in its marketing. The game was marketed as a high-intensity, high-stakes survival game that would keep players on the edge of their seats.
Realistic Combat: PUBG's emphasis on realistic combat and gunplay was another key message. The game was marketed as a more tactical and realistic alternative to other shooters on the market.
Massive Scale: PUBG's massive scale was another key message. The game was marketed as an epic 100-player battle that would test players' skills and nerves.
Unpredictable: PUBG was marketed as an unpredictable game, with each match offering a different experience. This message was reinforced by the game's ever-changing weather and the fact that players could drop into the game from different locations each time they played.

Rainbow Six Siege

Marketing Activities:

Gameplay Trailer: A trailer showcasing the game's unique tactical gameplay and destructible environments, highlighting the intense and immersive experience of Rainbow Six Siege.
Social Media Campaign: A targeted social media campaign aimed at gamers, featuring gameplay footage, behind-the-scenes looks at development, and giveaways to build excitement and anticipation for the game's release.
Beta Testing: An open beta test to allow players to experience the game's mechanics and provide feedback to the developers.
Influencer and Streamer Partnerships: Collaborations with popular gaming influencers and streamers to showcase the game's features and build a community around the game.
Esports Tournaments: Hosting esports tournaments to showcase the game's competitive gameplay and attract professional players and teams.

Key Messages:

"Be the Wall": Emphasizing the game's destructible environments and tactical gameplay, encouraging players to use strategy and teamwork to outsmart their opponents.
"Operators Unite": Highlighting the game's unique operators, each with their own unique abilities and playstyles, encouraging players to find their favorite operator and master their abilities.
"Realistic, High-Stakes Combat": Emphasizing the game's realistic weapons, gadgets, and destruction, creating an intense and immersive combat experience.
"Infinite Replayability": Highlighting the game's numerous maps, modes, and strategies, ensuring that no two games will be the same, and encouraging players to keep coming back for more.
"Join the Siege": Encouraging players to join the growing Rainbow Six Siege community, featuring engaging gameplay and a supportive player base.

Fornite

Marketing Activities:

Celebrity Endorsements: Fortnite has leveraged celebrity endorsements to promote the game, with well-known celebrities like Drake, Travis Scott, and Marshmello playing the game and participating in virtual concerts.
Social Media Influencers: Fortnite has also worked with social media influencers, particularly popular Twitch streamers and YouTubers, to promote the game and create hype around new updates and events.
Limited-Time Events: Fortnite is known for its limited-time events, such as collaborations with popular movies and TV shows, special holiday events, and exclusive in-game challenges.
Cross-Platform Play: One of the unique selling points of Fortnite is the ability to play across multiple platforms, including consoles, PC, and mobile devices. The game has marketed this feature heavily, emphasizing the ability to play with friends no matter what device they're using.

Key Messages:

Battle Royale: Fortnite is marketed as a fast-paced battle royale game where players compete to be the last one standing on a constantly shrinking map.
Free-to-Play: Fortnite is free-to-play, meaning that anyone can download and play the game without paying for it. The game makes money through in-game purchases, such as skins and other cosmetic items.
Creative Mode: Fortnite also has a creative mode, where players can build and design their own structures and game modes. This is often marketed as a more relaxed and creative aspect of the game.
Constant Updates: Fortnite is known for its constant updates, with new weapons, skins, and game modes being added regularly. This is marketed as keeping the game fresh and exciting for players.
Community: Fortnite has a large and active community of players, which is often highlighted in marketing materials. The game is marketed as a social experience, where players can connect with others from around the world.

Overwatch

Launching Marketing Activities:

Cinematic Trailer: The first marketing activity that Blizzard released was a cinematic trailer that introduced the game's characters and the world they inhabit. This trailer set the tone for the game and helped generate excitement among fans.
Open Beta: Blizzard held an open beta for Overwatch that allowed players to try the game before its official release. This helped generate buzz and gave players a chance to provide feedback that could be used to improve the game before its official release.
Developer Updates: Blizzard released a series of developer updates that showcased new features and content that would be added to the game. This helped keep players engaged and excited about the game even after its release.
eSports: Blizzard invested heavily in Overwatch eSports, sponsoring tournaments and building the Overwatch League, which helped build a community of dedicated players and fans.

Key Messages:

Team-Based Shooter: Overwatch is a team-based shooter that emphasizes teamwork and coordination among its players. This message was reinforced through the game's mechanics, which require players to work together to achieve objectives.
Diverse Cast of Characters: Overwatch features a diverse cast of characters from all around the world, each with their own unique abilities and playstyles. This message was reinforced through the game's marketing materials, which showcased the game's diverse cast of characters.
Fun and Accessible: Blizzard emphasized that Overwatch was designed to be a fun and accessible game that could be enjoyed by players of all skill levels. This message was reinforced through the game's mechanics, which were designed to be easy to learn but difficult to master.
Competitive: Overwatch was designed to be a competitive game that would appeal to eSports players and fans. This message was reinforced through the game's support for eSports and the development of the Overwatch League.